The Fishing DVD use a range of Lowrance products, ensuring that our time on the water is as productive as we can make it. It is quite a thrill to see the fish on your sounder, adjust your rig and tactics to target those fish, then have the rod double over with a savage strike as all the pieces of the puzzle come together.

Sounders don't replace the need to hone your personal fishing skills - like observation, reading the water and weather, and understanding your quarry's habits and preferences. The fact is that sometimes personal skill is just not enough. The trackless waters of a big lake or the open ocean are a prime example. This is when Lowrance becomes your senses below the water. Lowrance's GPS will pinpoint exactly where you need to be, and their super-bright sonar displays will let you know if anybody is home. Sounders come into their own when the fish are deep.